Distributed to 50,000 Industry Buyers and Executives

Established in 1974, 20/20 is the optical industry's number one source for fashion trends, new products, new services and marketing activities for optical manufacturers, importers, distributors and retailers. 20/20 Magazine covers all aspects of eyewear and eye care dispensing activities for ophthalmologists, optometrists and opticians.

Published 14 times a year in the United States and distributed to nearly 50,000 industry buyers and executives. Licensed editions of 20/20 circulate in Latin America, and amulti-language edition, 20/20 Europe, is published in Europe.


Special Supplements

20/20 identifies growth categories, product attributes and specialized industry segments to provide unique editorial environments for advertising. Topics include KidzBiz®, SunVision®, AR, Rimless and Polarized Lenses. Special supplements are coupled and circulated with 20/20 and VisionMonday periodically during the year.

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